In modern and advanced times like today, almost everyone knows and needs technology, and the internet has become a communication tool and source of information in all matters, including business.
With the development of the internet world, it is now very easy to open an online shop. Simply by creating an account on social media or various e-commerce/marketplaces, an online shop can be opened. Anyone has the opportunity to sell online, whether teenagers, housewives, even now many young children have started businesses in cyberspace.
Why are many people interested in doing business online? Here’s why.
1. Cost Effective
You can start an online business for free. Even if you have to spend money, it’s not too much. How did it happen? First, online business does not require you to rent a place or shop. You can use your own house to store stock of goods, in fact, in some types of online business you don’t need a place at all, one of which is Dropshipper. Apart from that, online business promotion also tends to be cheaper. Forget promotions on billboards, print media or television which require a lot of money. With an online business, you can promote for free, such as writing articles about your product, or using Google Ads, where payment is calculated per click.
2. Flexible
Online business is also very flexible to run. You can run it from various parts of the world as long as you have an internet connection and a smartphone/laptop. Apart from that, online business operating hours are also flexible. You can set the shop’s opening or closing hours freely, even 24 hours a day.
3. The capital required is not too large
An online shop can be set up with just a smartphone and internet quota. Now there is also a reseller and dropshipper system which will make it easier to start a business even without capital. The reseller system makes it easier for people who want to sell something but are not yet able to produce it themselves. Resellers will stock goods like shops in general. However, the stock of goods for online resellers is smaller and is only used as an example.
If you are lucky enough to find a supplier in the same area, the online shop owner doesn’t need to stock at all. Just take the product when a consumer has ordered. Apart from resellers, there is a dropshipper system which makes it even easier. In the dropship system, there is no need to even stock goods and ship products. A dropshipper only needs to carry out promotional and marketing activities. Provision and delivery of products will later be handled by the supplier. This system is easier and requires less capital, but the profits obtained are not too large.
4. Does not require space
An online shop does not need a physical place to accommodate all types of products and as a place for transactions. Social media accounts and shops in various marketplaces that have been created are a forum for carrying out the buying and selling process. These shops can be controlled from anywhere. Both when traveling or at home.
An online shop does not need a physical place to accommodate all types of products and as a place for transactions. Social media accounts and shops in various marketplaces that have been created are a forum for carrying out the buying and selling process. These shops can be controlled from anywhere. Both when traveling or at home.
5. Requires fewer employees
A simpler system means online shop owners don’t need to spend a lot of time and money recruiting employees. Stocking and delivery of goods can usually be done by just one or two people. However, if your online business is growing very rapidly and getting significant orders, you may consider hiring some employees to make the job easier.
6. Reach a wider market
Online business allows anyone to visit your shop. There are no regional restrictions so you can get more customers from various regions in Indonesia, and your potential customers could even come from abroad.
